UX Research · User Insights
Let's Find Out How People Will Use It.
UX research helps us understand how people think, make decisions, and get stuck before too much time and development budget go in the wrong direction.
Before a new website, redesign, or more complex digital product, I use focused user research to uncover real problems, needs, and behavior patterns.
Why research matters
Good Decisions Start with Understanding the Problem.
It is easy to design a digital product around internal assumptions for a long time. The question is how closely those assumptions match the way users actually think.
Not every project needs a long research process. I choose methods based on the questions we genuinely need to answer.
- 01
Who Uses It?
Understanding motivations, habits, expectations, and context.
- 02
Hol akadnak el?
Finding navigation, content, and usability problems.
- 03
What Should Change?
Turning research findings into concrete design decisions.
When research helps
Not every project needs a full research phase. In some situations, though, it can save many rounds of work later.
- 01
When Launching a New Digital Product or Website
When many decisions are still open and the structure should be grounded in user needs.
- 02
Before a Redesign
When you want more than a new look and need to understand what is not working now.
- 03
When Conversion Is Low or Users Drop Off
When visitors reach the site but do not take the desired action.
- 04
For Complex Journeys
For registration, applications, purchases, search, or journeys with several steps.
- 05
When Rethinking Information Architecture
When users struggle to find what they need.
Methods
I Choose the Method to Fit the Question.
There is no mandatory checklist of methods. A few well-chosen research steps may be enough for a smaller project; other projects call for comparing several sources.
- 01
User Interviews
For a deeper understanding of users' motivations, decisions, and problems.
- 02
Usability teszt
We observe how people complete tasks on an existing site, wireframe, or prototype.
- 03
Surveys
They can gather feedback from a larger group about habits, satisfaction, and problems.
- 04
Information Architecture Testing
Checking menu structure, categories, and navigation before visual design.
- 05
Behavioral Data Analysis
Heatmaps, clicks, scrolling, session recordings, and analytics show how people actually use the interface.
- 06
Prototype and Design Testing
Testing a wireframe or interactive Figma prototype before development.
I tailor the research approach to the project's questions and the data already available.
The Process
From Research Question to Design Decision.
- 01
Define the Question
What do we need to learn, and which business or user problem needs clarity?
- 02
Research Plan
I choose the right methods, target users, and areas to investigate.
- 03
Research
Interviews, testing, data analysis, or a combination of them.
- 04
Synthesis
Organizing recurring patterns, problems, motivations, and insights.
- 05
Javaslatok
I turn the findings into specific UX, content, and UI decisions.
What Will You Receive?
Useful Evidence for Decisions, Not a Pile of Notes.
I summarize and prioritize the findings so it is clear which problems need action and which insights should shape the next design step.
- 01research summary
- 02key insights and problems
- 03user needs and pain points
- 04user journeys
- 05persona or audience profile
- 06usability test findings
- 07information architecture recommendations
- 08prioritized action list
- 09specific UX/UI improvements
The deliverable matches the size of the project and the methods used.
From Research to Design
Research Is Part of the Wider Process.
Because I also work in UX/UI design and web development, I can carry the findings straight into the information structure, wireframes, and interface design.
Research can lead to:
Research and Design
What Is the Difference Between UX Research and UX Design?
UX Research
It examines how users think and behave and what difficulties they encounter.
UX Design
It uses research findings and business goals to design the interface's structure, navigation, and behavior.
The two can work together, but not every project needs the same depth of research.
UX Research
Is There a Question About Your Users You Have Only Been Guessing At?
Let's see what research could give you a real answer.
Frequently Asked Questions
UX research: FAQs
Does every UX/UI project need research?
No. For a small, clearly scoped website, existing data, goals and content may be enough to begin. Research is more useful for complex systems or unclear user problems.
Can you research an existing website?
Yes. Usability testing, behaviour data and user feedback show where visitors struggle and why.
How many participants does a study need?
It depends on the method and question. A focused qualitative test can uncover recurring issues with a few participants; representative quantitative findings need a larger sample.
Can the research be done online?
Yes. Interviews, moderated or unmoderated usability tests and surveys can all be run online. We choose the format based on the audience and research goal.
Will I receive written findings?
Yes. You receive a clear summary of the main insights, problems and recommended next design steps.
Can you also handle design after the research?
Yes. I can turn the findings into an information architecture, wireframes, a prototype and UX/UI designs.